Unite against COVID-19: COVID-19 national lockdown: March – May 2020

The New Zealand Government’s May 2020 lockdown campaign achieved compliance through awareness and trust in a multichannel national communication strategy.

Campaign details

Brand: Unite against COVID-19Advertiser: NZ GovernmentEntrant: Clemenger BBDO Wellington / OMD WellingtonCategory: Single MarketPrincipal authors:Bethany Omeri, Clemenger BBDO; Linda Major, Clemenger BBDO; Matt Barnes, Clemenger BBDO; Robbie...

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