UNISON: A Million Voices for Public Services
THE GOOD AGENCY
THE TEAM •Chris Norman, Michael Wright, Derrin Stent, Emma Amato, Ant Ludlow. Other contributors: LHA — Production, Anthony Wilcox — Freelance, Danny Cohen — Freelance.
WHAT IS WONDERFULABOUT THIS WORK? • Our idea made the political personal by showing the impact that public spending cuts would have on individuals. UNISON saw a 33% uplift in memberships with a lifetime ROI of 44:1. Over 19,000 people have signed the petition to date, and the film was viewed over 9,000 times.
OBJECTIVES• Gain support...