UNISON: A Million Voices for Public Services

Unison is a UK trade union for public services, representing 1.3 million people. This 2010 DMA Awards entry shows how it sought to build opposition to cuts in government services and recruit new members.

UNISON: A Million Voices for Public Services



THE TEAM •Chris Norman, Michael Wright, Derrin Stent, Emma Amato, Ant Ludlow. Other contributors: LHA — Production, Anthony Wilcox — Freelance, Danny Cohen — Freelance.

WHAT IS WONDERFULABOUT THIS WORK? • Our idea made the political personal by showing the impact that public spending cuts would have on individuals. UNISON saw a 33% uplift in memberships with a lifetime ROI of 44:1. Over 19,000 people have signed the petition to date, and the film was viewed over 9,000 times.

OBJECTIVES• Gain support...

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