Uniqlo: LifeWear Digital New Retail Upgrade: We media integrate our own official website to create a seamless online and offline shopping experience

吴品慧

UNIQLO is committed to becoming the world's number one "digital retail consumer company" and hopes to increase the audience's preference and conversion of products during the epidemic by opening up new marketing channels.

Case details

Brand: UNIQLO UNIQLO

Brand owner: Uniqlo UNIQLO

Main Agency: Dentsu Public Relations Consultants (Beijing) Co., Ltd.

Put on the market: Mainland China

Delivery time: January 2020-September 2020

Industry: Clothing retail

Media channels: news media, social media, live broadcast

Budget: 200,000

Case summary

The epidemic has changed the original pace of work and life, and has also broken the concepts and lifestyles that people are accustomed to. People began to re-examine the essential needs in life, and consumer attitudes and behaviors also quietly changed. People are more inclined to choose...

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