Unione Italiana Food: My green pasta

Unione Italiana Food, the leading food association in Italy, encouraged people to cook pasta in a more environmentally friendly way by sharing three key pasta-cooking techniques.

A Global News

In September, when the Nobel Prize for physics, Professor Giorgio Parisi, shared on social media his thought on using the passive cooking technique for pasta to reduce the amount of consumed energy, a debate has arisen all over the world.

Background

In a world where the cost of energy is rocketing and sustainability is one of the major concerns, a small gesture, such as cooking pasta, can make the difference too.

Indeed, the consumption of pasta has doubled in the last ten years. In 2021, the world consumed nearly 17 million tonnes of pasta.

And if the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands