Unilever's catering planning "Small Town Big Taste" plan

Unilever Catering Planning, as a brand in the catering industry, chefs are the core users of the brand. Unilever wants to enhance the public's understanding and respect for them, continuously improve the image and recognition of chefs in the hearts of the public, increase their sense of social identity and value, and continuously enhance the chefs' favorability and recognition of the brand.

Case Details

Brand: Unilever Diet Planning

Brand owner: Unilever

Main Agency: Dentsu Creative (dentsuMB)

Main agent company holding group: Dentsu dentsu

Launched on the market: Mainland China

Delivery time: more than 6 months

Industry: Sauces, Seasonings, Condiments

Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), mobile & application APP, online display advertisement, information flow advertisement, social media, event & experience


Background:Under the background of the epidemic, the catering industry is in the recovery stage of bottoming out. Under the development trend of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands