Unilever Catering Planning, as a brand in the catering industry, chefs are the core users of the brand. Unilever wants to enhance the public's understanding and respect for them, continuously improve the image and recognition of chefs in the hearts of the public, increase their sense of social identity and value, and continuously enhance the chefs' favorability and recognition of the brand.
Case Details
Brand: Unilever Diet Planning
Brand owner: Unilever
Main Agency: Dentsu Creative (dentsuMB)
Main agent company holding group: Dentsu dentsu
Launched on the market: Mainland China
Delivery time: more than 6 months
Industry:Sauces, Seasonings, Condiments...
