Unilever's catering planning "Small Town Big Taste" plan

Unilever Catering Planning, as a brand in the catering industry, chefs are the core users of the brand. Unilever wants to enhance the public's understanding and respect for them, continuously improve the image and recognition of chefs in the hearts of the public, increase their sense of social identity and value, and continuously enhance the chefs' favorability and recognition of the brand.

Case Details

Brand: Unilever Diet Planning

Brand owner: Unilever

Main Agency: Dentsu Creative (dentsuMB)

Main agent company holding group: Dentsu dentsu

Launched on the market: Mainland China

Delivery time: more than 6 months

Industry: Sauces, Seasonings, Condiments

Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), mobile & application APP, online display advertisement, information flow advertisement, social media, event & experience

Background/Goals/Challenges:

Background:Under the background of the epidemic, the catering industry is in the recovery stage of bottoming out. Under the development trend of...

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