Unilever steps up from marketing purpose to brand activism

This event report outlines how Unilever, the FMCG group, is attempting to encourage its brands towards purpose-driven activism.

Unilever steps up from marketing purpose to brand activism

Stephen WhitesideWarc

Unilever is a pioneer of purpose-driven marketing, from Dove taking on traditional definitions of beauty to Lifebuoy educating people about washing their handsand Omo extolling...

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