Unilever steps up from marketing purpose to brand activism

This event report outlines how Unilever, the FMCG group, is attempting to encourage its brands towards purpose-driven activism.

Unilever steps up from marketing purpose to brand activism

Stephen Whiteside Warc

Unilever is a pioneer of purpose-driven marketing, from Dove taking on traditional definitions of beauty to Lifebuoy educating people about washing their hands and Omo extolling the virtues of .

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands