Unilever's five tips for winning in Asia's changing world

This article offers five tips from Unilever's VP of Global Media in Asia, David Porter, on how FMCG companies can adapt to Asia's changing media landscape.

Change is here to stay, and China's taxi drivers may well be more attuned to the fact than most, according to David Porter, VP of Global Media for Asia, Africa, the Middle East, Turkey and Russia at multinational FMCG giant Unilever.

"There is a standing joke in Shanghai, that the taxi drivers there are now complaining about e-wallets because people are so attached to their mobile phones, they are no longer leaving them behind in the cabs anymore," he joked at the recent All That Matters conference in Singapore.

Likewise, for marketers looking to drive their respective brands, the...

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