OMO: Who would throw away a brand new slide?

OMO, a laundry detergent brand, launched a campaign in Turkey with the aim of recycling plastic waste and create value in terms of circular economy.

Campaign details

Brand: UnileverAgency: RealWorksRegion: EMEA



As OMO, in 2022, we launched the "Pollution for Good is Beautiful" movement, which aims to recycle plastic waste and create value in terms of circular economy. We started to build playgrounds with the plastic waste collected in the recycling bins we placed in front of schools in Istanbul. After the earthquakes of 6 February, while shifting this project to the earthquake zone, we needed to raise awareness to collect more plastic waste.

Target Audience

In order to support the recycling habit, we have implemented an interesting...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands