Unilever: Upcycling with Wall's Max

Wall's, an ice cream brand, encouraged children and parents to reduce waste by upcycling ice cream sticks into toys.

An ice-cream stick ain't just a stick! Upcycling with MAX.

Campaign Overview

The upcycling journey with Wall's Max aims to inspire millions of people who taste Max's ice creams every day on how ice cream sticks can turn from waste into airplanes, pen...

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