Unilever United States: Real Cooking campaign

Unilever launched Lipton Sizzle & Stir - a dry dinner mix to which consumers only needed to add meat - in the U.S.

Unilever United States: Real Cooking campaign

Rayna Bailey

OVERVIEW

Although dry mix meals had been available since 1937, when Kraft introduced its packaged Kraft Macaroni and Cheese dinner, the category did not begin to expand until 1970, when General Mills...

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