Unilever UK Foods – Hellmann's
Craik Jones Watson Mitchell Voelkel
Rebecca Rae – Creative Director/Copywriter Leigh Roberts – Creative Director Olu Falola – Art Director Caroline Taylor – Planner Janet R Berry – Production Manager Louise MacLean – Account Director Miranda Goodenough – Board Account Director
WHAT IS WONDERFUL ABOUT THIS WORK?
To keep consumers loyal to Hellmann's Extra-Light (a relatively new, niche brand), we found new and nifty ways to keep our ladies enjoying more helpings. 15% of recipients entered the competition (double historical response) and coupon redemption is 14% so...