Unilever: The Vegetarian Butcher

John Dawson, Annie Chen, Nicholas Short

Plant-based food company, The Vegetarian Butcher, overcame product perception barriers for its launch into China through a partnership with Burger King.

Campaign details

Brand: The Vegetarian ButcherBrand owner: UnileverAgencies: Mindshare China, Unite ChinaMarket: China (Mainland)Sector: Convenience, readymadeMedia channels:Competitions & contests, Content marketing, Public relations, Sales promotion,...

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