Unilever: The 4M management system for the group’s consumers makes membership value soar

Kiro Shi, Nicole Li, 墨渊

The brands of Unilever, a consumer goods group, have accumulated massive membership assets in the Chinese market, but cross-brand groups have weak minds and it is difficult to tap the deep value of members.
Case Details

Brand: Unilever Unilever

Brand owner: Unilever Unilever

Main agency company: Hangzhou Duozhun Data Technology Co., Ltd.

Main agent company holding group: Ascential

Launched on the market: Mainland China

Industry:personal care and beauty, household cleaning...

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