Unilever: Terima kasih abang Grab!

Ice cream brand, Wall's, exemplified its community-focused brand purpose during the COVID-19 pandemic to increase sales in Malaysia.

Campaign details

Brand: Wall's Brand owner: Unilever Entrant company: Mindshare Malaysia, Kuala Lumpur Market: Malaysia Sector: Dairy products, fats, oils Media channels: Content marketing, Online video, Social media, Word of mouth, influencers Budget: Up to 500k

Campaign video