Unilever: Terima kasih abang Grab!

Ice cream brand, Wall's, exemplified its community-focused brand purpose during the COVID-19 pandemic to increase sales in Malaysia.

Campaign details

Brand: Wall'sBrand owner: UnileverEntrant company: Mindshare Malaysia, Kuala LumpurMarket: MalaysiaSector: Dairy products, fats, oilsMedia channels: Content marketing, Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Campaign...

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