Ice cream brand, Wall's, exemplified its community-focused brand purpose during the COVID-19 pandemic to increase sales in Malaysia.
Campaign details
Brand: Wall's
Brand owner: Unilever
Entrant company: Mindshare Malaysia, Kuala Lumpur
Market: Malaysia
Sector: Dairy products, fats, oils
Media channels: Content marketing, Online video, Social media, Word of mouth, influencers
Budget: Up to 500kCampaign video
