Unilever: Smart Fill

Unilever installed Smart Fill Stations in supermarkets in India to create awareness of refills as a sustainable shopping alternative, convince the right audience to switch, drive preference for Smart Fill refills over pre-packaged products and achieve long-term increase in sales.

Campaign video: Unilever – Smart Fill

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Selected creative: Unilever – Smart Fill

Credits

Creative Agency: VMLY&R Commerce Mumbai Business Director: Siddharth Agarwal Chief Operating Officer: Shankar Shinde Copy: Ingrid D'Souza Creative Lead:Meenal Brahmane...

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