Unilever: Smart fill

FMCG giant Unilever launched Smart Fill in India – a circular economy approach where plastic packaging is kept in use in a closed-loop system.

Campaign details

Entrant company: VMLY&R COMMERCE INDIA, India

Why is this work relevant for Strategy & Effectiveness?

Packaging is the face of a brand. But in India, it’s also the face of plastic pollution. With its products reaching 9 out of 10...

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