Unilever: Smart Fill
Arpan Jain, Meenal Brahmane, Ingrid D'Souza
Consumer goods company Unilever cut down on plastic packaging in its supply chain by persuading almost 350 million consumers in India to use its Smart Fill in-store vending model that allowed shoppers to reuse old packaging.
Campaign details
Brand: Unilever (various) Brand owner: Unilever Entrant company: VMLY&R Commerce IndiaIdea creation: VMLY&R Commerce Mumbai Market: India Sector: Laundry products Media channels: Point-of-purchase, In-store, Sales promotion Budget:Up to 500k...
