Campaign details
Brand: SunsilkBrand owner: UnileverEntrant company: Mindshare Pakistan, KarachiMarket: PakistanSector: Hair careMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, TelevisionBudget: 500k - 1 million
Unilever: #ShaanSeShine
Sunsilk, a hair care brand, regained consumer franchise and achieved brand love in Pakistan.
