Unilever: #ShaanSeShine

Sunsilk, a hair care brand, regained consumer franchise and achieved brand love in Pakistan.

Campaign details

Brand: SunsilkBrand owner: UnileverEntrant company: Mindshare Pakistan, KarachiMarket: PakistanSector: Hair careMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, TelevisionBudget: 500k - 1 million

Executive summary...