Unilever: Reverse selfie

Dove developed a campaign tackling ‘selfie dysmorphia’ by encouraging young girls to stop over-editing their selfies.

Girls today grow up in a fast-moving, judgmental society with beauty trends held firmly in the eye of social media. To regain its radical "Real Beauty" point of view, Dove needed to detoxify beauty for the next generation.

Strategy

Dove's research revealed...

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