Campaign details
Brand: UnileverBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeMarket: IndonesiaSector: Skin care, sun protectionMedia channels: Social mediaBudget: Up to 500k
Unilever: Pond's AI Copywriter
POND'S, a beauty brand, used AI technology to drive creativity and gain relevance with millennials and Gen Z consumers.
