Unilever: Pond's AI Copywriter

POND'S, a beauty brand, used AI technology to drive creativity and gain relevance with millennials and Gen Z consumers.

Campaign details

Brand: UnileverBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeMarket: IndonesiaSector: Skin care, sun protectionMedia channels: Social mediaBudget: Up to 500k

Campaign video

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