Unilever: Pond's AI Copywriter

POND'S, a beauty brand, used AI technology to drive creativity and gain relevance with millennials and Gen Z consumers.

Campaign details

Brand: UnileverBrand owner: UnileverEntrant company: Mindshare Asia Pacific, SingaporeMarket: IndonesiaSector: Skin care, sun protectionMedia channels: Social mediaBudget: Up to 500k

Executive summary

POND'S was competing in a fast-paced skincare...