Unilever PLC: Do It Once. Do It Right. campaign

In 1998 Unilever PLC subsidiary Lever Brothers, makers of Wisk laundry detergent, launched a new advertising campaign with the tag line "Do It Once.

Unilever PLC: Do It Once. Do It Right. campaign

Judson Knight

OVERVIEW

In 1998 Unilever PLC subsidiary Lever Brothers, makers of Wisk laundry detergent, launched a new advertising campaign with the tag line "Do It Once. Do It Right." The primary...

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