Unilever: PG Green campaign

With this campaign, News International and Unilever developed a PG Tips green tea sample that could be put in a polybag and given away with The Sunday Times newspaper.

Unilever: PG Green campaign



"The success of the PG Tips insert was based around it being more than an opportunity to sample a new tea. The idea made it far smarter than the average insert that normally falls out of your newspapers."

Cordell Burke, Balloon Dog


Joeli Dale

Graham Martin

Sam Grant

Mark Cakebread



CLIENT – Unilever

WHAT IS WONDERFUL ABOUT THIS WORK?• We developed a tea sample with Unilever that could be mechanically inserted into a newspaper polybag. This reduced the cost while increasing the volume potential. We...

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