Unilever: Nos Inspiras Tú

Multinational FMCG manufacturer Unilever ran the Nos Inspiras Tú campaign to build awareness, credibility and engagement among Hispanics in the United States.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

In 2021, Unilever wanted to develop a campaign for Hispanic Heritage Month, that would communicate sincerely and authentically their admiration for the achievements of the Hispanic community, and raise the bar for how brands communicate with Hispanics. The obstacle facing Unilever was that there was limited awareness of both the Unilever brand, and of the community work Unilever does as part of the brand purpose of each of their brands

We conducted focus groups that matched the large diversity within the Hispanic community in order to uncover...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands