Unilever: Nos Inspiras Tú

Multinational FMCG manufacturer Unilever ran the Nos Inspiras Tú campaign to build awareness, credibility and engagement among Hispanics in the United States.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

In 2021, Unilever wanted to develop a campaign for Hispanic Heritage Month, that would communicate sincerely and authentically their admiration for the achievements of the Hispanic community, and raise the bar for how brands communicate with Hispanics. The obstacle facing Unilever was that there was limited awareness of both the Unilever brand, and of the community work Unilever does as part of the brand purpose of each of their brands

We conducted focus groups that matched the large diversity within the Hispanic community in order to uncover...

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Insights Team
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