Unilever: New Lynx Rise Wake Up and Stay Alert

Unilever wanted the Lynx Rise launch to be accompanied by conversational buzz and encourage consumers to interact with the brand.

Unilever: New Lynx Rise Wake Up and Stay Alert



THE TEAM • David Parker, Graeme Noble, Tom Harman, George Bell, Martin Harrison, Suzie Clark, Tim Russell, Luke Clark,Tavis Booth. Other contributor: Mind's Eye Media – Production.

WHAT IS WONDERFUL ABOUT THIS WORK? • We knew our audience like to have a laugh, share funny stuff, and talk about it. The numbers say it all. Our videos were viewed for over 15,000 hours, with 450,000 Facebook views and a million and a half on YouTube.

OBJECTIVES• Help launch Lynx...

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