Unilever: Lynx Lounge After Hours
TULLO MARSHALL WARREN
CLIENT • UNILEVER/LYNX
THE TEAM • Graeme Noble, Dave Washer, Gareth James, Daren Kay, Martin Harrison, Jake Cooper, Suzie Clark, Luke Clark, Steve Heycock, Jenny Taylor. Other contributor: RSA Films — Commercial production company.
WHAT IS WONDERFULABOUT THIS WORK? • Using only social media and email, we launched an eCRM programme about the mating game, enticing consumers to the Lynx Lounge. We scored 18,000 new Facebook fans and 1500+ conservations, with 65,000 votes for the lynx Mynx.'
OBJECTIVES• Start and maintain an ongoing relationship with the...