Unilever: Launch of Slim Fast 3.2.1 Plan

To increase awareness of Slim.Fast versus competitor diets, Unilever targeted yo-yo dieters with short-term weight loss goals.

Unilever: Launch of Slim Fast 3.2.1 Plan



THE TEAM • Daren Kay, Amy Bryson, Rachel Spong, Sam Cottrel, Jasmine McCorry, Dawn Jenner, Kate Stockdill,Tariq Khan, Rolff Kruger, Murdo MacLean. Other contributor: Idio – Online magazine.

WHAT IS WONDERFUL ABOUT THIS WORK? • We wanted to motivate yoyo dieters to create a personal dieting plan, communicated via regular emails. We got more registrants in three months than the last three years! 55,000 signed up, 90% converting instantly. eCRM achieved 32% CTR (average 23%).

OBJECTIVES• Increase awareness of Slim.Fast vs....

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