Unilever (Ireland) - Dirt is Good

This short account shows how a UK promotion was adapted to the Irish market to drive loyalty and affinity to the Persil brand by offering primary schools a range of arts and craft materials in exchange for tokens on boxes of Persil.
  

Unilever (Ireland) – Dirt is Good

Campaign Title Persil Art CollectionBrand UnileverCategory B4 The Best Long Term Campaign Medal BronzeAgency Direction@JWT

SUMMARY

A UK promotion was adapted to the Irish market to drive loyalty and affinity...