Unilever: Innovative data collection and precision marketing roadmap

Unilever, a multinational consumer goods company, increased video completion rates and consumer connections in Turkey by using segmented and personalised communication strategies for its brand campaigns.

Campaign Details

Brand: UnileverAgency: PHD TurkeyRegion: EMEA

Campaign video

Strategy

Objective

As Unilever, a crucial part of our digital transformation agenda is to reach the right audience with relevant content. Our strategic objective is first to collect consumer data online, then segment them in order understand their profile, life style & interest and accordingly built precision marketing strategy based on segmentation - which will lead to engage with consumer more personal ways. Additionally we have been collecting 1st party data online through brand activations, data collection promo campaigns, partnerships. However our data collection process to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands