Unilever: Innovative data collection and precision marketing roadmap

Unilever, a multinational consumer goods company, increased video completion rates and consumer connections in Turkey by using segmented and personalised communication strategies for its brand campaigns.

Campaign Details

Brand: UnileverAgency: PHD TurkeyRegion: EMEA

Campaign video



As Unilever, a crucial part of our digital transformation agenda is to reach the right audience with relevant content. Our strategic objective is first to collect consumer data online, then segment them in order understand their profile, life style & interest and accordingly built precision marketing strategy based on segmentation - which will lead to engage with consumer more personal ways. Additionally we have been collecting 1st party data online through brand activations, data collection promo campaigns, partnerships. However our data collection process to...

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