Unilever: Innovative data collection and precision marketing roadmap

Unilever, a multinational consumer goods company, increased video completion rates and consumer connections in Turkey by using segmented and personalised communication strategies for its brand campaigns.

Campaign Details

Brand: UnileverAgency: PHD TurkeyRegion: EMEA

Campaign video

Strategy

Objective

As Unilever, a crucial part of our digital transformation agenda is to reach the right audience with relevant content. Our strategic objective is first to collect...

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