Unilever HPC USA: Good For All Your 2000 Body Parts campaign
Allison PorterOverview
The Lever 2000 "Good for All Your 2000 Body Parts" campaign was developed by the advertising agency J. Walter Thompson in New York for Lever Brothers. Launched in May 1990, the campaign successfully introduced the new deodorant bar as a soap that was better for the skin because it combined effective deodorant protection with skin care ingredients. Lever 2000 quickly jumped into second place behind Dial in volume share, in spite of being a premium-priced soap in an already crowded field and being introduced during an...