Unilever Home Care: Clean Home Clean Nation – Rewriting the rules of e-commerce

Unilever ran an environmental sustainability campaign in six southeast Asian countries to grow e-commerce sales of home care products, increase preference and engage its audience without discounting.

Campaign details

Brand: Unilever (various)Brand owner: UnileverEntrant company: Ogilvy - SingaporeIdea creation: Ogilvy SingaporeMarket: AsiaSector: Household & domesticMedia channels: Gaming & in-game advertising, LivestreamingBudget: Up to 500k


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