Campaign details
Brand: Unilever (various)Brand owner: UnileverEntrant company: Ogilvy - SingaporeIdea creation: Ogilvy SingaporeMarket: AsiaSector: Household & domesticMedia channels: Gaming & in-game advertising, LivestreamingBudget: Up to 500k
Executive summary
In Southeast Asia, e-commerce was beginning to resemble the open markets of old, with brands outshouting each other about discounts.
Unilever Home Care wanted to sidestep this race to the bottom and find a new paradigm for e-commerce success.
Through ‘Clean Home Clean Nation,’ Unilever Home Care defied the discount-driven model and created a value exchange...