Unilever (Greece) – Lipton space to aroma and taste
Campaign Title Lipton Space to aroma and tasteBrand Unilever Hellas S.ACategory A3 Beverages Non Alcoholic Medal SilverAgency Rapp Collins Hellas
SUMMARY
In Greece's culture of coffee, tea...
Unilever (Greece) - Lipton space to aroma and taste
In Greece's culture of coffee, tea suffered a decline in consumption. It was perceived as boring, best for old or sick people, lacking innovation and not as sociably acceptable as drinking coffee for a past time.
