Unilever Food Solutions (UFS): Killer Recipes
John Dawson, Annie Chen, Nicholas Short
Unilever Food Solutions (UFS), a B2B condiment brand, launched a campaign in China to increase sales and product penetration, drive footfall to participating restaurants by building an appetite among Chinese diners and convert chefs into customers.
Campaign details
Brand: Unilever Food Solutions (UFS)Brand owner: UnileverEntrant company: Mindshare Shanghai, Dentsu BeijingIdea creation: Mindshare Shanghai, Dentsu BeijingMarket: Greater ChinaSector: Food industry (general)Media channels: Mobile...
