Unilever Food Solutions (UFS): Killer recipe 2021

Unilever Food Solutions (UFS), a food service business, launched a campaign to promote 'Killer Recipes' in China to increase sales.

Campaign details

Brand: Unilever Food Solutions (UFS)Lead Agency: Mindshare ChinaRegion: APAC

Strategy

Objective

In 2021, we had ambitious goals to take 'Killer Recipe' to the next level.

Across the business, our target was to increase sales, as well as increase...