Unilever Food Solutions (UFS): Killer recipe 2021

Unilever Food Solutions (UFS), a condiment brand, launched a campaign in China to take the 'Killer Recipe' to the next level, and increase sales and product penetration.

Campaign details

Brand: Unilever Food Solutions (UFS)Lead Agency: Mindshare China, UNITE, and Dentsu Mcgarrybowen ChinaRegion: APAC

Strategy

Objective

In 2021, we had ambitious goals to take 'Killer Recipe' to the next level.

Across the business, our target...