Unilever Food Solutions: The vegetarian butcher

Plant-based food company, The Vegetarian Butcher, overcame product perception barriers for its launch into China through a partnership with Burger King.

Campaign details

Brand: Unilever Food SolutionsBrand owner: UnileverLead agencies: Mindshare China, Unite ChinaContributing agencies: Young Lions, MGCCMarket: ChinaSector: Convenience, readymadeMedia channels:Content marketing, Gaming & in-game advertising,...