Unilever Food Solutions: Killer recipes

Unilever Food Solutions, a professional brand serving chefs and the restaurant industry used a data-driven strategy combining B2B and B2C elements to move its Killer Recipes campaign forward and tempt young diners back into restaurants in China.

Campaign details

Brand: Unilever Food SolutionsBrand owner: UnileverLead agencies: Mindshare China, Dentsu Mcgarrybowen ChinaContributing agency: Unite ChinaMarket: ChinaSector: Food industry (general)Media channels:Mobile & apps, Online video, Point-of-purchase,...