Unilever: Elidor generative AI based solidarity monument

Elidor, a haircare brand, utilised generative AI to establish itself as a brand that represents women's solidarity in Turkey.

Campaign details

Brand: UnileverAgency: RealWorksRegion: EMEA



On February 6, 2023, following earthquakes in Turkey, young women in affected areas feared not the oblivion of the earthquake, but being forgotten. Elidor and TOG (Community Volunteers Foundation) initiated the Young Women Support Centres project in the earthquake zone. To extend the reach and reassure young women they aren't forgotten, Elidor sought a global interactive technological installation with their brand purpose.

Target Audience

In this project, utilizing generative AI, an interactive artwork was created, blending the hope and solidarity-themed paintings of the impacted young women with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands