Unilever: Dünya Dondurma Günü

A World Ice Cream Day campaign by Unilever's brand Algida, an ice cream and frozen dessert label, used AI technologies to convert consumers' definitions of happiness into images along with free ice cream codes to strengthen brand perception and attract a younger market in Turkey.

Campaign details

Brand: UnileverAgency: Pixiu DigitalRegion: EMEA



This year, when it was difficult to talk about happiness after the earthquake disaster, it was not right to move forward with a single definition of happiness. That's why, as we celebrate World Ice Cream Day this year, we decided to create a personal campaign where we focus on everyone's own definition of happiness.

At the same time, we aimed to emphasize both the emotional and functional benefits of our brand in a campaign to attract the attention of young people in particular. In short, to...

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