Unilever Corporate: U-Win

Multinational consumer goods company Unilever designed the U-Win Project, a mobile survey-based recruitment using programmatic ads, to drive personalisation and market penetration, and fuel growth in the Philippines.

Campaign details

Brand: Unilever CorporateBrand owner: Unilever PhilippinesLead agency: Mindshare PhilippinesContributing agency: InMobiMarket: PhilippinesSector: Toiletries & cosmetics (general)Media channels: Mobile & apps, Sales promotionBudget:Up...

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