Unilever champions the power of big brand ideas

Simon Clift

The Chief Marketing Officer and Group VP, Personal Care, at Unilever describes how Unilever's structural reorganisation has improved global brand development.

Tracking theories & ideas
Brand management
Managing across markets

Unilever Champions the Power of Big Brand Ideas

Simon CliftPersonal Care

JUDIE LANNON: From your standpoint as head of Unilever's hugely important home and personal care brands, how would you describe the main issues in managing these brands?

SIMON CLIFT:...

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