Unilever champions the power of big brand ideas

Simon Clift

The Chief Marketing Officer and Group VP, Personal Care, at Unilever describes how Unilever's structural reorganisation has improved global brand development.

Unilever Champions the Power of Big Brand Ideas

Simon CliftPersonal Care

JUDIE LANNON: From your standpoint as head of Unilever's hugely important home and personal care brands, how would you describe the main issues in managing these brands?

SIMON CLIFT: I'd sum up the main issues for Unilever generally as simplification, harmonisation and globalisation. We have been hugely distracted by the great global challenge but there's no question in my mind that we have pulled together the management of our brands in a highly effective and efficient way.

We were a multinational with an enormous geographic spread and...

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