Unilever: Be fearless

Unilever partnered with disabled individuals for its advertising campaign of hair care products to take the leadership from its main competitor and increase its market share.

Campaign details

Brand: UnileverAgency: MullenLowe IstanbulRegion: EMEA



To take the leadership from our main competitor by increasing our turnover market share in the total hair care and total shampoo markets.

Increasing CLEAR MEN's shampoo market penetration.

Increasing the Brand Power score by +1 point.

Increase in 'Different' and 'Salient' metrics.

Target Audience

When we delved into the world of CLEAR, we realized that our brand had always been about more than just shampoo and product effectiveness. Our communication efforts went beyond mere hair care, as we strived to inspire individuals to embrace self-confidence...

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