Unilever: Algida ile Kazan

Algida, the ice cream brand, increased engagement and the purchase frequency of customers in Turkey.

Campaign details

Brand: UnileverLead Agency: Mindshare TurkeyRegion: EMEA

Strategy

Objective

Algida ile Kazan and Algida Bakkal are two complementary applications developed to seize new opportunities emerging in the digital world.

For the consumer side, the acceleration of digitalization creates unprecedented opportunities for brands to strengthen their brand experience. Especially, mobile applications enriched with gamified experience are becoming a new trend and effectively used to create continuous interaction. To reap the benefits of this new engagement opportunity Algida launched Algida ile Kazan.

The main objective of Algida ile Kazan is increasing the time engaged with the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands