Unilever 2020 Gold Spinning Fragrance Beads New Products Launched

ZOE GAO, AMANDA YUAN

Case details

Brand: Jinfang

Brand owner: Unilever

Main Agency: TFT Communication

Put on the market: Mainland China

Launch time: August 15, 2020-now

Industry: Personal Care

Media channels: social media, short video platforms, e-commerce platforms

Budget: 10 million

Case summary

With the gradual segmentation of the laundry market, the substitution of fragrance for softness has become the fastest growing consumer demand for clothing care. In August this year, Jinfang launched the trending new product "Baoxiang Bobo Protective Clothing and Fragrant Beads", with the goal of breaking the game to retain the fragrance...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands