UNICEF: ProAging

UNICEF caught potential donors' attention during the competitive holiday fundraising season with a campaign that used a cosmetics theme.

UNICEF: ProAging

Serviceplan Gruppe GmbH & Co. KG


Category: Not-For-ProfitCountry where program ran: GermanyDate program started/ended: 5th December 2007 - now

Product Description: UNICEF Germany is one of the biggest German social organizations. For their Christmas Campaign they chose a very relevant topic for Africa: Survival of children in Africa. In many African countries every 4th child dies before his or her 5th birthday. Little things like drinking water, mosquito nets, serums and soap help.

Advertiser/Client Name: Unicef GermanyMedia Channels: InsertPrintWeb DevelopmentOtherWebsite: http://awards.serviceplan-hamburg.de/proaging/en/award


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