In its efforts to promote children's rights, UNICEF focuses on one or several specific topics each year for its main communication campaign. The topic for 2022 was violence against children.
In China, UNICEF aimed to spread its message to a wide audience across society, with a particular focus on people involved in caring for children on a day-to-day basis.
Our task was to raise public awareness of this topic, encourage positive parenting practices, and provide access to conflict resolution methods and skills developed by UNICEF.
To accomplish this task, we faced three major difficulties:
A large and complex...