UNICEF: End of year fundraising campaign

Unicef, the social welfare organisation, encouraged donors to donate in the End of Year 2020 fundraising campaign in India.

Campaign details

Brand: UNICEFBrand owner: UNICEFEntrant company: Cheil India, GurgaonMarket: Australia, The PhilippinesSector: Charities & voluntary organisationsMedia channels: Email marketing, Online display, Online video, Social media, Television, Word of mouth, influencersBudget: Over 20 million

Executive summary

2020, because of COVID-19, posed a unique challenge of a global scale, unlike any other seen before.

With food systems and nutrition programmes getting disrupted and the immunization services getting interrupted, this pandemic was turning into a child survival crisis. The fear of it having devastating consequences on the safety, health,...

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