UniBond Sealant Range - Sealing a successful future for UniBond

In 2002 UniBond was the UK’s biggest sealant brand, with a 40% market share. Henkel had big ambitions though, and wanted further growth.
Agency: BDH\TBWAAuthor: Rob Gray

UniBond Sealant Range – Sealing a Successful Future for UniBond

INTRODUCTION

In 2002 UniBond was the biggest brand in sealants, with a 40% share of the £45m market. It had a product portfolio of 43 SKUs, covering...