UniBond Sealant Range - Sealing a successful future for UniBond

In 2002 UniBond was the UK’s biggest sealant brand, with a 40% market share. Henkel had big ambitions though, and wanted further growth.
Agency: BDH\TBWAAuthor: Rob Gray

UniBond Sealant Range – Sealing a Successful Future for UniBond

INTRODUCTION

In 2002 UniBond was the biggest brand in sealants, with a 40% share of the £45m market. It had a product portfolio of 43 SKUs, covering every task, formula, colour and price the consumer could desire. UniBond had distribution in all the major DIY multiples, which accounted for 80% of sales.

In 2002 there was no reason to change; it would have been easy for Henkel to sit back and enjoy its success. Fortunately, resting on laurels means nothing to this company....

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